Memória e afagos: os urdumes das ações-feitiço da mineradora Braskem em Maceió-ALos urdumes das ações-feitiço da mineradora Braskem em Maceió-AL

Abstract

In this article, we dedicate ourselves, in the light of Critical Discourse Analysis, to uncovering the discursive meanings of a tragic reality: the sinking of five neighborhoods in Maceió-AL, caused by the company Braskem, when exploring the subsoil of the region, since 1976. The objective is to analyze this company's speech in one of the thirteen Advertising Reports published in the media by Série Entenda. The methodology used is qualitative (Flick, 2009), as it focuses on studying the acquisition of knowledge in process and not on obtaining it as a product, with special attention to the choice of documents, access and their analysis (Godoy, 1995 ). In this way, by intertwining discursive arguments with images, whose objective is to persuade the reader to blunt the true meaning of Braskem's aid spell-actions, it is clear that the company uses referent elements to construct an imagetic fabric of itself detached from the problem caused. for you. The theoretical constructs are: Aristotle (2005, 2011), Barthes (1964, 1964a), Fairclough (1989, 1995, 2001), Ferreira (2017, 2019, 2019a, 2021), Perelman and Olbrechts-Tyteca (2005), among others . The relevance of this work lies in emphasizing the use of interpolated arguments by anchoring text and images, in the co-text, to persuade and mask a reality through the language-world relationship.